Como Juana is a brand rooted in the cultural and conceptual side of cannabis. Rather than focusing on consumption itself, the brand explores marijuana as a gateway to altered states of mind, creative freedom, and expanded perception. Its universe blends objects, apparel, and visual culture into a cohesive, expressive language.
Challenge
The main challenge was to translate an abstract, mental concept into a strong visual system. The brand needed a collection that felt intentional and thoughtful, avoiding clichés around cannabis culture while still being bold, expressive, and connected to exploration, imagination, and openness.
Result
We developed the creative concept for the new collection, along with a series of custom illustrations that became the core visual language across products. The work expanded into illustrated graphics for smoking accessories, apparel, and visual content for social media, building a cohesive world that reflects the brand’s philosophy of mental exploration and creative possibility.